Bachelor of Business Administration BBA

Course Description:

This program provides solid foundation in business administration and is well suited to those seeking to attain professional expertise in the general management area.

The program focuses on preparing managers for their challenging roles in a global environment, specifically preparing people for management roles in public or private sector organisations. Besides exposing students to various core disciplines in business and the opportunity to apply these concepts to their own work environment, international study (students are able to gain an exposure and understanding of work in a different context) and the choice of specialising in a particular area such as management, small business and entrepreneurship, human resource and international management.

OBJECTIVES:

The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions.